Problem 1: Unwanted Change in Focal Point, Exposure Settings & Metering These are the main reasons to start using back button focus. Here are some of the problems produced by having the autofocus button assigned to the shutter button. When the photographer wants to capture an image, they press the shutter button.īack button focus was used to capture this shot, handheld, on an 8-day mountain expedition. When the photographer wants to focus, they press the back button. Photographer has complete control over the camera & lens.
The camera never guesses what the photographer wants.Photographer has complete control over exposure triangle settings prior to taking the image.Photographer has complete control over metering prior to taking the image.Photographer has complete control of focal point location and focus prior to taking the image.Each is described in more detail lower on this page. Here are the main benefits of back button focus. This way the camera never has to guess why you’re pushing a specific button. Now, the photographer can control focus with a single button and take the image with a single button.Įach important camera setting should be controlled by a single button, no more. Moving the autofocus button to the back of the camera removes this guesswork giving the photographer complete control & sharper images on a consistent basis. The camera’s guess is often incorrect leading to out-of-focus images & incorrect settings. When the autofocus button and the shutter button are one and the same, the camera has to guess between two choices. Whether you are trying to close the GAP between your company’s performance and the industry average or you are trying to close the GAP between your current income and what you need to retire comfortably…these tools can help.Out of the box, cameras control autofocus using the shutter button, which also takes the image. Brokers Opinion of Value - report used by many business brokers to determine what your business would be worth if sold to a 3rd party, using 3 different valuation methods.Projections Report – 5-10 year projections of your business based on your company’s recent past history, includes income statement, balance sheet, cash flow, industry analysis and a valuation based on cash flows.Narrative Benchmark Report – the comparative report converted into plain English and graphs and additional industry analysis.Comparative Benchmark Report – the Industry Benchmark Report with your company’s data compared to the benchmark, including identifying is your company is in the top 10% or bottom 10% with tips to close the gap.
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Industry Benchmark Report – financial and key performance metrics by industry code, geography and sales volume Download Sample Report Here.
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